Hey everyone,
Taking time out of a busy Sundance to share the good news. Variance announced today that we're going to be releasing the most magnificent documentary about the legendary comedian Bill Hicks, AMERICAN: THE BILL HICKS STORY, to theaters in the US starting April 8th, 2011. And we're going to do this one a little differently... for the first time in Variance's history, we're going to release the film simultaneously on VOD across the country on April 8th.
"Now Variance," you ask, "won't that kill any chance in theaters?" And our answer is- no, we don't think so. We're going to have some amazing in theater events and giveaways, things you won't get at home. And this is a comedy film- there's nothing like seeing this with a big audience. However, the reality is that Bill has a lot of fans all across the country- and even the film does well and plays 50 cities, that leaves thousands and thousands of people out of the loop. We want to spread the gospel of Hicks, so we've partnered up with the fine folks at Gravitas to ensure that ANYONE in the US that wants to see this film gets the chance.
And why would you want to see it?
Because Bill Hicks is funny as all hell. Here's a little taste to whet the appetite- but rest assured, we've got more in store for you.
January 23, 2011
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